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Prince George, getting a lift from his pops, Prince William, made a splash wearing a white swaddle from Brooklyn-based retailer aden + anais.
Prince George may already follow in his British mother’s fashionable footsteps, but his street style is all New York.
The royal baby made a huge splash when he was carried out of the hospital by glowing parents Prince William and Kate Middleton in a white cotton swaddle with little birds on it from Brooklyn-based retailer aden + anais.
Jungle Jam Swaddles like the ones which Prince George wore out of the hospital and to ride home with parents Will and Kate.
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The clothing vendor’s chief executive officer, Raegan Moya-Jones, said she was having a bad day when a colleague excitedly burst into her office brandishing a photo of the little prince swathed in her swaddle.
“Not in a million years did I ever anticipate the future king of England was going to come out in an aden + anais swaddle,” Raegan Moya-Jones told the Daily News.
“Not in a million years did I ever anticipate the future king of England was going to come out in an aden + anais swaddle,” Moya-Jones told the Daily News. “I was dismissive, because I really thought it was a joke.”
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Joel Ryan/Joel Ryan/Invision/AP
Making his first appearance in a swaddle from a Brooklyn retailer, Prince George’s style is all New York.
But more than 10,000 of the cuddly wraps sold since the photos came out online, proving that the frenzy is no stunt. Average daily visits to the retailer’s website skyrocketed nearly 500% in the U.S. and nearly 2,000% in Britain.
Within four hours of the tot’s 45-second appearance July 23 being carted from the hospital, the store’s website crashed for two days in a row.
Average daily visits to the aden+ anais website skyrocketed nearly 500% in the U.S. and nearly 2,000% in Britain.
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“It’s been a great thing for business,” said Moya-Jones. “There are already many thousands on back order around the world.”
