Top News Online
thisismamming.com
Forget planking — the latest craze is ‘mamming,’ in which women put their breasts on random objects.
Planking and owling are so over.
Mamming is the hot new craze sweeping the Web, where women (and some men) take pictures of themselves after putting their breasts down on random objects.
thisismamming.com
But mamming has another purpose: encouraging women to get mammograms.
RELATED: ANGELINA JOLIE’S DOCTOR: STAR’S DOUBLE MASTECTOMY IS SAVING LIVES
But, unlike the fads that came before, it does have a serious message as it aims to inspire women to get a mammogram if they suspect a problem with their breasts.
thisismamming.com
The craze was created by two advertising executives, one of whom is a breast cancer survivor.
It’s the brainchild of New York ad agency executives Michele Jaret and Michelle Lamont.
RELATED: GET THE FACTS: BREAST CANCER AWARENESS MONTH
thisismamming.com
‘#Mamming is a chance for all of us to show solidarity with the millions of women getting mammograms this Breast Cancer Awareness Month,’ reads the website.
Breast cancer survivor Lamont, 25, said that when she was sick doctors told her “the best cure we have is prevention.”
The duo now hopes the craze will help boost early detection rates, which are vital to fight the killer disease.
RELATED: YEARLY MAMMOGRAMS KEY TO CATCHING BREAST CANCER: STUDY
“#Mamming is the act of laying your (clothed) boobs on a flat surface,” they wrote on their website. “Like a counter. Or a bench. Or the body of a person who is #planking.”
On a mobile device? Watch the video here.
